The appearance of the zodiac necklace on the younger generation of fashionistas is indicative of the growing popularity of astrology and horoscopes within that group. Faith in reading the stars used to fall on only the hipster folks back in the day, but now, the millennials and gen z'ers are finding it to be the tool that they use in their everyday life for help with their decision making. There is decreasing skepticism over the belief in astrology as you can see by the popularity of the horoscope necklace.
Young People and Astrology (Zodiac Necklace Takeover)
It would seem with the ever-growing stresses that fall onto the young folks today; they are looking for something to release some of that tension and pressure. The zodiac communities they belong to online allow them to showcase astrology articles (on said websites/communities); which gives them the opportunity to dive into the passion that takes them away from their regular day-to-day grind. Horoscopes, while vague, can be appropriate for many situations, and seem to always aim to fit into anyone's life situation; and they generally offer hope and advisement for the future. Wearing the astrology necklace as a charm provides some type of placebo effect; inducing a kind of irrational perspective that whatever they are reading is in some way going to produce an actual positive change in their lives. And, this brings them a belief that they will have control of a tough situation, especially when it applies to their future.
The articles that are out there on astrology have titles along the lines of ‘Based On Your Zodiac Sign…' and then offers you the steps you should take in order to make whatever life circumstance you're going through to work out; whether it be a relationship, a career, educational goals, a traveling expedition, etc. No one (a majority of young folks at least) is turning to their families or friends, or student counselors in these particular situations. They are consulting their horoscopes. There are more serious astrological followers who will even visit ‘readers' who claim to be able to tell them what their future holds for them via a deck of tarot cards or by simply analyzing the lines in the palms of their hands.